Evan Turner




  1. Reimagining Music 
  2. Print & Publication
  3. Working an Insight 
  4. Logo & Branding
  5. Design for a Cause
  6. I Like Research!














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©2025
P04 → BARB Tea Company


Logo, identity and branding concept for a British nettle infused tea brand. The product 
is targeted at creative people,
a catalyst for creation, giving them a reason to come together 
and work on their artistic passions and hobbies. 



The design system includes cyanotypes and bold typography, capturing an artistic spirit 
and standing out within the 
over saturated tea market.

The packaging is made out of alluminium paint tins, allowing 
them to be reused or recycled, 
an important metric for products targeted at gen z consumers. The pages below were selected from my assessment portfolio to show an overview of the outcomes I created.


The BARB bulldog logo derives from classic British iconography, tying into the brands heritage. 
It’s punchy, recognisable and it even spells out BARB if you look close enough...


 The project breif required two versions of brands drink to be made. I chose a classic black 
tea for the busy working day, 
with a secondary herbal tea 
aimed more at undwinding alone 
in the evening.
BARB’s packaging reflects the inten-ded use of each type of 
tea. A busy table filled with 
arts supplies, and then also 
the clean quiet table with 
a ticked off to-do list.In the spirit of collaboration, 
the ambient media for the brand focuses on attracting creative people and giving them an op-portunity to talk to each other
in designated spots. From art 
stores to bus stations, these 
spots would be clearly recog-
nisable and easy to execute.