P03 → Royal Mail Stamps
The insight for this project stems from thinking about why stamps are usually created. I realised that commemorative stamps are always celebrating and highlighting big occassions, nationally and internationally. Wanting to flip this convention, I used the large platform of special stamps to promote something small that may go under the public radar.The human brain is wired to respond to rewards. Recognising and appreciating small wins activates our reward centers, helping reinforce behaviors and encourage continued effort. This is really important for those suffering with mental health issues, as anxiety and dread can often turn into procrastination.Mental health is so important, and it affects everyones lives in some shape or form. Promoting and supporting a mental health charity in this way allows the message to spread to previously untapped areas. Public places and social media are saturated with mental health awareness and content, so diversifying where the messages come from is the next step for the cause.
Alongside my BARB tea project, I had a second module that gave us a number of small breifs to complete over the semester. The piece above was an outcome from one of those breifs. The task was to create a set of 6 british standard stamps; they could be for or based on any subject, the idea just had to be unique and cohesive.Although a fictional collaborative breif, my aim was to design the stamps with the charities branding and design aethstetic in mind. I wanted the stamps to feel like they could be apart of a ‘Mind’ campaign, instead of designing in any kind of way and then just slapping their logo on the front, to tie the idea together.