Evan Turner
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to engage and excite teenagers with reading, utilising typography to challenge what reading books
can look like in the 21st century.
This ‘final major project’ tackles the issue of declining reading enjoyment rates amongst 13-15
year olds. The three different types of ‘Flickas’ are tailored
to readers time preferences,
with mixed genre combinations
to promote discovery and learning.
enjoyed reading in their free time. This is the lowest the statistic has been in 20 years. Identifying this as a massive problem, I developed the Flickas publications to combat this.
be exclusively accessed through schools, with the content of the Flickas changing weekly. Varying narrative forms and lengths of
text, aim to peek the interest
of teens, with them continuing
a story or particular interest through other Flickas produced content.
Some examples of the nine publications I produced for the project are below:
The project’s target audience is 13-15 year olds, so a strong social media
presence would also be required. Instagram would be a corner stone in Flickas
appraoch to this; themed weekly posts would be easily accessible, while brand
interaction via tagged stories would give users a way to show off their Flickas,
increasing the overall appeal and trend value of the product.